Keyframe-Entertainment XR Projects

Thank you for visiting the Keyframe-Entertainment VR page! Here we highlight Keyframe CEO Julian Reyes’ XR training, experiences, projects, and events.

Current Project: “An EDM Chronology” (March 2020)

In 2019 Julian Reyes attended the Oculus Launch Pad program which led to the development of his 2020 final project in Unity 3D, which was submitted in February. This unique VR interactive experience shows a particular evolution and chronology of genres in Electronic Dance Music by stacking puzzle pieces to create a surprising structure.
The experience will have 3 versions and users will eventually be able to create their own chronological EDM VR playlist.

VRX Conference & Expo A (December 12-13, 2019)

Julian Reyes was a media partner for VRX Conference & Expo, which provides a forum between some of the world’s largest brands and investors to discuss strategies for getting XR successfully integrated into the workplace, the public domain and into people’s homes. VRX 2019 highlighted case studies from global brands spanning more than 10 key verticals across the XR ecosystem.

Magic Leap Workshop (October 2019)

Julian Reyes participated in a 6 hour hands-on workshop where Magic Leap Developer Evangelist, Tricia Katz, introduced participants to spatial computing concepts and tools to enable them to develop for the Magic Leap One. Starting from scratch, participants setup their development environment, learned how to best use the many available tools, and dove into the Lumin SDK to create anything they desired using the device’s powerful feature set.

PAST EVENT: The xRS Week Keyframe Happy Hour: Electronic Music & XR (October 16th, 2019)

Julian Reyes hosted xRS Week 2019‘s Happy Hour on October 16th, 2019 @ The Hotel Kabuki as a special session.
xRS Week is VR/AR’s top executive conference and expo, offering strategic dialogue and insight into the future of virtual & augmented reality.

Oculus Launch Pad 2019 @San Jose, CA (September 2019)

Julian is honored to have been invited to attend the Oculus Launch Pad 2019 event.
The Launch Pad program was designed to empower developers and creators from diverse backgrounds, ensuring they have the knowledge, tools and connections to be successful. Throughout the program, participants received development and business focused education, 1:1 support and a number of other resources that elevate their technical skills and understanding of the industry. Launch Pad 2019 kicked off on Sunday, September 22nd, 2019 with a two-day boot camp taking place in San Jose, CA. Up to 100 professionals came together to learn and grow through hands-on courses throughout the experience, which then led into this year’s Oculus Connect 6. 

PAST EVENT: The SF pre-party of Mayan Heart Festival & Cosmic Convergence (November 30, 2018)

On November 30, KEYFRAME is honored to have hosted “COSMIC HEART”, the San Francisco PRE-PARTY to two very special festivals held in Guatemala in December: Mayan Heart Festival & Cosmic Convergence 2018. The event took place at the now closed Onedome Mixed Reality Art Experience. Learn more about Onedome on

PAST EVENT: Keyframe presents the Convergence of Electronic Music & VR (October 17, 2018)

On October 17th @The Great Northern in SF, Keyframe showcased the intersection of VR and Electronic Dance Music with talks from Nathan of Survios (Electronauts), TheWaveVR, TribeXR, The Virtual Rave and SwanVR. The event included demos from High Fidelity, Exit Reality, Liquid Light Project, NewPathVR, Visual Reality, and performances by Solar Theory, Torkom Ji, and Michael Strauss. The event was co-produced with ImagineX Productions and ARTandVR, and had sponsor support from SUBPAC, Pyramind, Chronos Global Academy, VRARA, EMA and the VRS Conference. View our trailer video below, and visit our Convergence event page.

MarsCity Dome Project (April to August 2018)

Julian and his team were selected as 2018 FINALISTS for their Mars City Design of BoreDome! The team is honored to have had their work reviewed by a dedicated judging team that included prominent NASA personnel and renown architects, as well as be considered for a prize valued at $20k+! To learn more, go to:

This fly-through VR project builds off a basic dome structure that was a design selected at Mars City Design Challenge 2016. From the basic dome structure, the 4-person team created habitat spaces in Unity, populated with robotic activities (farming) or human habitat space (lounge, hotel room, or gym).

The project objective was to envision what life on Mars would be like if human life were sustained inside the BoreDome structure. Mars City Design is an innovation platform dedicated to creating the best blueprints of future cities on Mars, creating breakthrough technologies to give impactful sustainable solutions applicable for Earth.
Julian Reyes created two of the spheres in Maya, then imported furniture models from the Unity store, and animated the fly-through in Unity 3D. The project was completed in April 2018.

Damanhur (June 2018 release)

Julian was very impressed with Fifer Garbesi’s piece ¡Viva La Evolución!, where she explored the origins of the Underground Electronic Music scene in Cuba in 360 video. They decided to collaborate on a project close to Julian’s heart given his involvement in Reinhabiting the Village.

Julian Executive Produced Fifer’s gamified documentary exploring Italy’s ‘Laboratory for the Future of Humankind’: Con Te Damanhur. The experience offers a rare opportunity to glimpse into this ecovillage and spiritual community situated in the Piedmont region of northern Italy; home to singing plants, massive underground temples and a remarkable community dedicated to autonomous, spiritual and sustainable living.

Please read the press release and for more info, visit the Con Te Damanhur page.


Keyframe sponsored the Visual Reality area at VRLA on May 4-5, 2018.
VISUAL REALITY has been bridging the gap between art, technology and consciousness since 2016. They design experiences and produce events that open hearts, lift spirits, and blow minds.
Their pioneering multi-sensory events blending VR with psychedelic augmented art, live audio/visual performances, and sound healing meditations provide a unique perspective on conscious entertainment and transformative technology, as well as an engaging restorative experience.

INTERNSHIP: Stanford Internship (January 2018)

In a VR class, Julian worked with teammates on a VR immersive project for The Department of Pediatric Endocrinology & Diabetes at Stanford.

They imported the environment and characters from the Unity Store. The main animator Scott Kravits animated the interaction of the characters, and Effy Zhang focused on 3D modeling and rigging the user avatar. Julian’s role was research, asset curation, admin, and advisory.

FINAL PROJECT: Multi-track VR interactive Music Video (2018)

Julian created this experience, in which the user is seated in a virtual music studio. The user is able to push knobs on the mixing board that control the volume of 5 different parts of a music track: Drums, Bass, Synth, Voice, and Effects. With each movement of the knob, the specific channel is manipulated for each part of the song. The VR experience is coded so that the audio is changed through the channel knobs, and synchronized visual special effects fill the environment. Coding of the slider was created by the class TA’s, and the animations were created by Julian in Unity.

VR Development With Unity 10-week Night-Course Training (2nd session/2017)

Learning Unity for VR – Creating Worlds – Lighting, Particles, & Spatial Audio – Bringing Things to Life – C# Weekend Bootcamp – Interaction Design for VR – VR Locomotion and UI – 360 and System Architecture – Polish and Performance



Julian, alongside his project partner, Mika, created a VR experience where the user sorts through Christmas gifts that are tossed into a floating magical wreath. The wreath captures the score, generating a “success” or “failure” sound, depending on if the toy goes into the correct wreath. Toys fall into two categories: toys that need to go into a box, and boxes that need to be wrapped, and there’s also a timer next to the score board that indicates when the game will elapse. They brought in the environment from the Unity Store as a warehouse asset and decorated it in a holiday theme. They created or textured most of the models in Unity. With the help of their instructors, they coded the experience so the conveyor belt moves the toys and the user must pick up the objects and toss them into their appropriate wreath. This experience can also be modified into practical applications, such as a sorting game, exercise for the elderly, or a counting game for kids. This was a final project for the Unity Development VR class at a VR school.

VR Development With Unity 10-week Night-Course Training (1st session/early 2017)

Provided by a VR class, this was a VR industry deep-dive, and emerging technologies introductory experience. With the course and tools, Julian developed a working knowledge of the technology, history, and major players in the VR industry. It also helped understand the markets that VR/AR are disrupting and learn about his biggest opportunities as a VR developer.


FINAL PROJECT: Armada Animation (2017)

Julian’s first VR project ever was focused on a cinematic experience. He coded an armada sailing toward an island, and incorporated a sky environment and ominous battle music in the background. Although interaction was covered in the class, Julian wanted to focus on a passive experience that transported him (and the user) to another realm. He also coded the ships to sail at different speeds for realism. He was astonished to experience this scene that he created in less than a weekend. Julian was able to create moving water with a special effects shader and pulled all of the assets from the Unity Store. Spending a few minutes in this experience solidified his love and commitment to VR.

San Francisco VR Weekend Workshop: Learn Unity VR for Vive (April 2017)

Julian’s first experience in VR was the weekend workshop at a VR school. The workshop offered him the foundation and knowledge to start his VR journey, as he learned the basics of Unity and how to build a functional VR experience.
Learning the software was not terribly difficult as he’s utilized Maya, Lightwave, and Electric Image in the past. It was a fulfilling experience as the class reminded of his years as an animator, introduced him to creating immersive experiences, and showed him C#.

PAST EVENT: ARTandVR (February 18th, 2017)

Keyframe sponsored the February 2017 ARTandVR event.
On February 18th, the newly renovated HACK Temple hosted the San Francisco-based ARTandVR exhibition. With over thirty featured artists, performers, and exhibitors, every part of the church presented a novel experience.

Read the ARTandVR event review by Jesse Dimiani.

Julian’s Past 3D Animation Experience

Julian’s professional experience in 3D animation has been focused on Demonstrative Evidence: Accident Recreations, Forensics, Failure Analysis, Medical, Engineering, etc. In the past he’s worked with Lightwave, FormZ, After Effects, and Maya. He’s proficient in Photoshop, video editing, and design.

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